World of Coca-Cola

The Ultimate Guide to Atlanta’s Most Refreshing Attraction

Discover the story behind the world’s most famous beverage at the World of Coca-Cola in Atlanta, Georgia. Located in the heart of the Pemberton Place district, this immersive museum is a celebration of pop culture, history, and flavor. It’s at Atlanta’s World of Coca-Cola, where you get to see the legendary secret formula vault and are able taste over 100 different sodas from around the globe.

The History of Coca-Cola

Yes, it is true! Atlanta, Georgia, is the birthplace of Coca Cola – one of the most successful beverage brands in the entire world. There is simply no other name in the business, that is as recognizable as that of Coca Cola and its iconic glass bottles and red cans.

As with every success story, there’s plenty of background to it. It had to have started somewhere after all.

But every success story has its beginning somewhere. In the World of Coca Cola you can delve deeper into the matter. It all started with John Pemberton, who patented the original Coca-Cola recipe on June 6, 1887, at that time still used as a medicine for headaches.

But Pemberton could not enjoy his breakthrough for long, because due to his cocaine addiction, he sold two-thirds of his shares to businessman Asa Griggs Candler just a few days later. This ultimately laid the foundation for making the Coca Cola brand what it is today.

In 1892, Griggs Candler founded what is now the Coca-Cola Company, based in Atlanta, Georgia. By 1895, the drink was available in stores across the Union. As early as 1896, the company was also supplying the foreign market – the success story of Coca Cola began.

Inside the World of Coca-Cola Museum

Today, Coca Cola is one of the most famous drinks in the world. There is hardly a country in which the red beverage cans cannot be found on store shelves. The birthplace in Atlanta also survives, continues to serve as the company’s headquarters and now also houses the World of Coca-Cola Museum.

The Vault of the Secret Formula

Step into the world of mystery. This exhibit takes you through the history of the most guarded trade secret in the world. You’ll learn about the legends and myths surrounding the recipe before coming face-to-face with the high-tech vault where the actual Secret Formula of Coca-Cola is secured.

The “Taste It!” Gallery

This is the highlight for most visitors. In this massive tasting room, you can sample over 100 international beverages made by the Coca-Cola Company.

• Global Flavors: Try unique sodas from Africa, Asia, Europe, and Latin America.
• The “Beverly” Challenge: Don’t miss the chance to try “Beverly” from Italy—a bitter aperitif that has become a viral right-of-passage for every visitor!
• Freestyle Machines: Mix your own custom creations using the latest Coca-Cola Freestyle technology.

Milestones of Refreshment & 4D Theater

Explore the Milestones of Refreshment to see vintage Coca-Cola delivery trucks, neon signs, and historical memorabilia. Then, head to the 4D Theater for “In Search of the Secret Formula,” a multi-sensory film experience with moving seats and special effects.

Why the World of Coca-Cola is a Must-See in Atlanta

Since opening at its current location in 2007, the World of Coca-Cola has become one of the most popular things to do in Downtown Atlanta. It’s not just a museum; it’s a multi-sensory experience that connects the local history of John Pemberton’s 1886 invention to a global cultural phenomenon.

Pro-Tips for an Unforgettable Visit

• Meet the Polar Bear: Head to the “Photo Moments” area to get a high-quality picture with the iconic Coca-Cola Polar Bear. It’s a favorite for kids and the perfect Atlanta souvenir.
• The Bottle Works: Watch a fully functional bottling line in action and see how the classic 8-ounce glass bottles are filled and capped. Every guest used to receive a free bottle here, but check the current 2026 guidelines upon entry!
• The Coca-Cola Store: Located at the exit, this is the best place in Georgia to find exclusive merchandise, limited-edition apparel, and unique home decor.

Is a Visit to the World of Coca-Cola Worth it?

Yes, it absolutely is worth a visit. The World of Coca-Cola is an iconic Atlanta experience that combines nostalgia with interactive fun. For the price of admission, the unlimited international tasting experience alone makes it a high-value stop on any Georgia road trip.

Frequently Asked Questions